DISCOVER A DIFFERENT PATH TO THE PODIUM

This year we’re championing the people who dare to ‘do different’. We’ve outlined what we mean by ‘Best’ in every category, so our awards represent ‘doing different’ in as many ways possible.

BEST AWARDS JUDGING FROM:

03/10/14
JUDGES LOGIN

Explore our Award Categories...

CAMPAIGNS

Awarded to the most impactful and intuitive concept rolled out through one or multiple channels.

Where multiple agencies have been involved, individual contributions must be clearly marked on the submission. Joint entries are not allowed.

Judges will look for insight and thinking that demonstrates outstanding creativity, consistency of brand message and achievement of key objectives. All entries must contain measured customer response elements demonstrating behavioural change and client-qualified results.

Please index results where there is particularly sensitive data. Judges will use their discretion according to the market environment specific to each submission.

CREATIVE IDEAS

This is where you’ll find a number of individual categories that celebrate innovation and outstanding concepts across a range of media.

It’s a chance to show the ingenuity of agencies and visionary clients working together to get breakthrough work out the door.

Our ideas categories include:

  • Best Creative Ambient Media
  • Best Creative Digital
  • Best Creative Advertising

CRAFT

It’s time to show off your craft skills.

Judges will award beautifully crafted work with a difference, in the following categories:

  • Best Writing
  • Art Direction
  • Typography
  • Photography
  • Illustration

AGENCY

As you probably know by now, we like to do things a bit differently.

In this section you’ll find categories for agency professional development, strategic thinking, intellectual property development and overall success for outstanding top agencies or breakthrough new agencies. Also your Best bottom drawer Idea will undergo our regular judging scrutiny to see if you seriously champion clients by pushing for highly original work.

Additionally, the Best Guardian vote campaign will publicly highlight how Guardian readers rate your agency’s best idea.

HALL OF FAME

All our winners have one thing in common – they all do different.

> More

TWITTER  

Why follow the pack when you can do different instead.

> Follow us on Twitter

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